Conversion Rate Optimization (CRO): A Process of Continuous Improvement
CRO isn’t a quick fix—it’s a series of small, deliberate adjustments that gradually improve your website’s conversion rate.
Converting more traffic is data, not magic
Turning traffic into conversions requires data, not guesswork.
We rely on data and real-time customer insights to understand user behavior, purchasing patterns, and the reasons why visitors drop off or convert. By analyzing these factors, we identify opportunities to increase conversions on your website.
Our approach is rooted in extensive A/B testing and experimentation. From user journey mapping and conversion point analysis to optimizing landing page design and copy, we test every element. No part of your website is off-limits in our CRO process.
With every test and analysis, we gather fresh insights that help us fine-tune your website for better performance. When a test performs well, we implement it site-wide, ensuring that all visitors benefit from optimized conversion opportunities.
Our CRO methodology is completely data-driven—every decision is based on real insights, not opinions. We focus on the numbers, ensuring each change is backed by real data.
The result? More conversions, more revenue, and a growing business.
Maximize Competitive Advantage with Strategic Operations Transformation
We’ll help you focus on the opportunities that drive competitive advantage and enhance the connection between your operations and business strategy. Our expertise ensures that your business operations are streamlined and optimized for growth.
From the back office to the front lines, we specialize in transforming your operational processes for maximum efficiency and effectiveness. As Chicago’s leading roofing contractor, we are committed to delivering exceptional care and results, ensuring that your business thrives both operationally and strategically.
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What is conversion rate optimization, and how does it help?
Does CRO help with SEO?
Conversion rate optimization (CRO), also known as conversion optimization, is the process of analyzing what motivates and hinders a user from making a purchase or taking specific action on your website. By gaining insights into your users’ pain points, we can utilize A/B testing to identify the most effective solutions that drive more conversions, revenue, and long-term profits for your business.
SEO and CRO go hand in hand. A good SEO service (like the kind you get from SEO Sherpa) and CRO agency will drive qualified traffic to your website. CRO will convert that traffic to customers. Conversion rate optimization doesn’t work in a vacuum but in collaboration with your SEO services. Whatever your traffic sources, whether it be SEO, paid search, or meta ads, our bespoke CRO marketing strategies combine with your existing channels to maximize lead and sales volume.
A/B Testing
Running experiments to identify the most effective website elements.
User Behavior Analysis
Analyzing how users interact with the site to uncover improvement areas.
Sales Funnel Optimization
Improving every step of the sales funnel to drive more conversions.
Heatmaps & Session Recording
Visual tools to track user activity on the site and identify bottlenecks.
Form Optimization
Making forms simpler and more user-friendly to increase submissions.
Why clients choose us for quality Work
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Frequently Asked Questions
Here are just some of our most frequently asked questions.
Got a question of your own? Just ask
How much do your SEO services cost?
We charge a monthly retainer fee for our services. The retainer is based on the hours required to get you the result we agreed on in the required timeframe. Those hours are amortised into a monthly retainer amount payable monthly, quarterly, or semi-annually in advance, depending on your chosen billing cycle.
What do your SEO services include?
Our SEO services focus on the core fundamentals, including on-page SEO, technical SEO, content creation, link building, and conversion rate optimisation. We adopt a holistic approach to ensure we can get you the best outcome far beyond mere rankings
How long does it take to see results?
The time to see results depends on your goals and industry. No two websites or markets are ever the same. Before we begin our engagement with you, we’ll agree on the exact outcome you want us to achieve for you. We’ll then analyse your website in-depth, find the areas that need improvement, and develop a detailed action plan to get you there.
How many keywords do you target?
Rather than targeting individual keywords, we focus on keyword themes, which ensures you are always relevant regardless of the search terms used. A keyword theme compiles ten or more keywords, giving you the potential to rank for hundreds of keywords per webpage. By structuring your keyword research around themed clusters, we put your site at a considerable advantage. In short, we ensure you rank regardless of which keyword variations your prospects search to find your products or services.
What reports will I receive?
We believe in full transparency. We provide ongoing weekly activity updates detailing work completed and where we are along your campaign timeline. We accompany these weekly updates with monthly performance reports that detail month-by-month return on investment (ROI), leads acquired, rankings, and traffic reporting. You will also have access to a performance dashboard that gets updated daily.
Who will manage my campaign?
We are a full-service SEO services company comprising highly skilled SEO specialists in keyword research, analytics, technical SEO, content writing, and link building. Many members of our 50+ strong team will be active on your account. An account manager and a core squad, including a technical SEO, SEO Specialist, SEO Copywriter, and Developer, will manage your campaign. Your Account Manager will update you on your campaign’s progress via weekly updates, bi-weekly calls, and quarterly review meetings.